Evaluation Question 5

Q5) How did you attract/address your audience?


How we adapted our film to suite and appeal to our target audience

From the MES I think we picked out the costumes the most successfully to represent and portray the characters in a way which would make our target audience respond to the action. Seeing as our characters were opposites we made them wear completely different outfits, even their seemingly identical school uniform differed. The nerd has a long skirt passed her knee as the party girls skirt was really short. Although we made the girl wear completely different wardrobes they were still things teenage girls (our target audience) would wear, and therefore this helped them relate to the action. Also the set and the props of each character in their rooms were thoroughly thought out, one room was plain and the other very girly however, every prop in there was something a member of our target audience would have in their room making the MES seem familiar to them and therefore appealing to them.

The Actors were teenage girls themselves, and that with the fact that they had different personalities that different girls could relate to meant that they were appealing to our target audience.

We picked our storyline based on what is desirable to be seen within our genre Teen drama. Our storyline of the film focused on two opposites meeting in an unexpected way and developing their friendship while on the way encountering certain problems. The theme of friendship and troubles in the way to get it are very common themes in Teen dramas as they are also very common problems in real life, this is how we know that our storyline will be suitable for our audiences interests.

The action that can be seen on the screen is something that teenagers can understand and that they themselves may have experienced before, Partying or studying are very common themes that pop up in Teen movies.

The way we chose our sound was appealing as both of our music track were songs that our target audience teenagers would listen to, we portrayed the first track using the prop of headphones as a way to indicate that the music was coming through them and therefore personalizing the first track to the party girl. this then made it evident that the second track was an meant to reflect the nerd. I think this was particularly effective in attracting our audience as by making the binary opposites strongly evident between the two characters we are pulling in a wider rang of viewers that can relate to either character 1 or two, or even them both.

I interviewed our target audience to see what they liked and why it appealed to them. :)

Our rough cut feedback made us change the music we used which I talked about above, this I think made our movie a lot better suited to a wider target audience. Before we just had one single pop song all the way through that didn't really go with the action and didn't resemble the second character enough. We also changed a couple blurry shots which made it more comfortable to watch.

So far we have reached our target audience through creating a Facebook page of Double Trouble and putting our video up on Vimeo. We chose these sites as they are easily accessible to anyone, are free and finally because we know our target audience is very likely to see them on there as teenagers, especially girls use social networking sites very often.